Higher pricing = higher VAT, so the government gains.
The cheap cider makers know that they can charge the supermarkets more as the final sale price is up, the supermarkets will also make a profit.
Until the buyers and drinkers realise that you can get a better quality drink for the same price.
This will not stop the booze cruisers slipping south of the border.
I admit to stocking up on more than a couple of hundred litres of cheap cider, I actually like it, and it has increased in cost by 150%, £1.99 to £5. BB date of Feb next year.
One of my favourite beers has only increased by 5p a bottle, across the supermarkets in general.
And spirits?
Who buys those?
Robert.